A theatrical trailer, or trailer is a film advertisment for feature films that are due to be shown in the cinema. They were named 'trailers' because they started off being shown at the end of a movie (in the cinema) but this wasn't a successful idea because people would leave before watching them, but the name stuck and they are now shown to the audience before a movie. They work very well in advertising and normally give a general idea of the storyline without giving all the best bits away. They have to be made so they keep the audiences attention and leave them wanting more. They are the third most popular thing to be watched online behind news and user-created videos.
Friday the 13th (2009)
Director:Marcus Nispel
Writers: Damian Shannon &
Mark Swift
Release Date: 13 February 2009 (UK)
Genre: Horror
Tagline: Welcome to Crystal Lake
Budget: $16,000,000 (estimated)
This trailer starts off (and ends) with a voice of a woman asking the audience a rhetorical question about the drowning of her son while showing a clip of a lake underwater. The voice is very unnerving and gives the audience an insight as to what the story is based on as well as giving an insight to what is going to happen.
The music then starts off all light hearted and happy as clips of a group of young friends are having fun. As soon as the girls falls off the wake board the music suddenly fades out as the shot fades to black and then eerie sound effects are used when the girl sees a strange looking figure in the trees. The music creates the sense of fear and tension which is commonly used in trailers to evoke the desired mood. I like this effect of how the strange tension building music can change how you feel about the shot. If the music when the girl falls off the wake board was happy then you might instead laugh at this situation.
This music in this trailer builds-up then suddenly just fades at the end to leave the audience with a sense of wanting to see more.
One of big selling points about this movie is that Micheal Bay produces it as this is clearly stated 54 seconds into the trailer. He is very well known for other movies such as Transformers and The Unborn. The trailer also shows at 1:11 that the director also made 'The Texas Chainsaw Massacre' but doesn't state the directors name. I assume this is because the movie title is more known than the directors name.
One of the unique things about this trailer is that there are 13 deaths (which is linked to the title) in the movie, and in it we get to see each one about to happen but just as it happens the number of the death flashes up in huge white numbers. And the last numbeer 13 fades into the film logo.
The colours in the trailer are mostly neutral colours like light brown and green to start with giving it a very earthy feel, and then a lot for the rest of the trailer after a minute they are then dark colours such as dark blue with some shots being shown in black and white. I think that when editing our groups trailer it would be a good idea to possibly shoot with low key lighting then add in effects such as extra contrast and a dark blue colour scheme.
The music then starts off all light hearted and happy as clips of a group of young friends are having fun. As soon as the girls falls off the wake board the music suddenly fades out as the shot fades to black and then eerie sound effects are used when the girl sees a strange looking figure in the trees. The music creates the sense of fear and tension which is commonly used in trailers to evoke the desired mood. I like this effect of how the strange tension building music can change how you feel about the shot. If the music when the girl falls off the wake board was happy then you might instead laugh at this situation.
This music in this trailer builds-up then suddenly just fades at the end to leave the audience with a sense of wanting to see more.
One of big selling points about this movie is that Micheal Bay produces it as this is clearly stated 54 seconds into the trailer. He is very well known for other movies such as Transformers and The Unborn. The trailer also shows at 1:11 that the director also made 'The Texas Chainsaw Massacre' but doesn't state the directors name. I assume this is because the movie title is more known than the directors name.
One of the unique things about this trailer is that there are 13 deaths (which is linked to the title) in the movie, and in it we get to see each one about to happen but just as it happens the number of the death flashes up in huge white numbers. And the last numbeer 13 fades into the film logo.
The colours in the trailer are mostly neutral colours like light brown and green to start with giving it a very earthy feel, and then a lot for the rest of the trailer after a minute they are then dark colours such as dark blue with some shots being shown in black and white. I think that when editing our groups trailer it would be a good idea to possibly shoot with low key lighting then add in effects such as extra contrast and a dark blue colour scheme.
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