Portfolio Sections
- A. Final Product: Main Product (1)
- B. Final Product: Ancillary Texts (1)
- C.1 Evaluation (1)
- C.2 Evaluation (1)
- C.3 Evaluation (1)
- C.4 Evaluation (1)
- D. Appendix 1: Research for Main Product (7)
- E. Appendix 2: pre-production planning for main product (2)
- F. Appendix 3: Research for Ancillary Texts (1)
Thursday, 25 February 2010
How did you use new media technologies in the construction and research, planning and evaluation stages?
What have you learnt from your audience feedback?
- They thought the music wasn't powerful enough and didn't seem to grip them.
- The music didn't build up to the end.
- They thought the trailer would work better with dialogue as it lacks it.
- In the chase seen it would be more successful to hear heavy breathing and footsteps to make the audience feel more like they're there.
- On a positive note they liked the heartbeat effect.
- Some people mentioned how they liked the setting of where we filmed the trailer.
- They liked how it starts off in a forest then when the lead girl is captured it cuts to a basement/boiler room/unidentified place.
- Tey liked the idea of isolation.
- They liked the shadow on the wall featuring the villain about to hit the girl.
- They like how a girl was used as a lead as a female victim/final girl is very effective in horrors.
- They like how the shot distances were very varied showing closeups and long distances.
- They liked the colour editing and how we made it darker.
- There is a glitch where the soundtrack makes a random bang while flashing to white in a shot. I think this was an accident made when moving the tracks around and wasn't noticed before rendering.
Monday, 22 February 2010
How effective is the combination of your main product and ancillary texts?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Above are four screenshots from Friday the 13th and then underneath them are screenshots from our trailer. I have chosen to use my version because I think that it's stronger than the one edited as a group. Because I worked on editing it myself I feel I have been able to stick to one idea without other people coming along and changing it again. A problem that occurred regularly when editing the original trailer.
1. Friday the 13th shows an establishing shot at the start to let the audience know where the film is taking place. It is also shown as a pan. The Dead End trailer also has a shot like this. I think this kind of shot works really well at the start as it sets the scenes
2. Both these shots show a people that are happy and enjoying themselves at the start. This gives the audience a false feeling that the people are safe. But in the background you can hear eerie whining sounds which then make you doubt this feeling.
3. These two shots are focused on a girls face looking shocked in a direction, maybe because they have seen the killer. The Friday the 13th trailer shows the 'bad guy' along side of the shots of the girl. Whereas the Dead End trailer doesn't show the bad guy until the girl has been captured, and it also shows a glimpse of the mask as the word 'forgotten' shows up.
4. I chose to compare these two shots because of their colour schemes. They both feature a dark blue colour. The bright sky of the Friday the 13th shot is similir to the bright like that is shown in the Dead End trailer.
The conventions of a teaser trailer are usually about 1 minute to 1 minute 30, my trailer is 1 minute 13 which I think seems to be a perfect length for a teaser.
Poster and Magazine
On the right is the magazine cover I have created that could also be used to advertise our groups film. I have used the very convention colour scheme, red black and white. I think that this magazine works really well. I have created a fictional magazine called Film Today because I prefered this over using a magazine that already existed. Plus I wanted the challenge of creating a name and finding a suitable font for it. By creating my own fictional magazine it has allowed me to create my own style of how it's layed out.
Here are my images that I used to create my promotional material.
- The is the original photograph that I took for my magazine. I captured the image with my Canon 1000D and stood by a window to get good lighting. I made my hair damp and smudged my make up to give off that distressed look like I'm running away from something.
- The second image is basically a photograph of the floor outside of college that I captured again with my Canon SLR. I didn't just take a photo of the floor for any random reason. I thought that it would create a nice texture to overlay onto my images subtly.
- This is the final edited photograph that I used for my magazine cover. I made the colours warmer because I found that the original image looked too pale and didn't want to give the slightest impression that the final girl is nearly dead or zombie like as this is giving the wrong idea to the audience. I overlayed the texture of the floor to create a distressed look. I also added blood royalty free stock images as I didn't own any fake blood when I took the photographs.
- This photograph I took outside in my garden last minute when making my poster. I decided that the background in this image was weak so I replaced it with another image.
- Here is a photograph of Fritton Woods that I took also with my Canon and I used this image for the background of my poster.
You can see from these that depending on the film or company, they choose to put different things on the posters. For example some show the well known actors names, but it others if the actors aren't well known enough, their names won't appear on advertising. The Eden lake poster has a quote from Empire magazine with four stars on, but if the other films here haven't got a good enough quote to put on they won't have shown it. For my poster I haven't shown the actors name because I decided that I didn't want to use a well known actor (as they are very very expensive!).
Teaser Final Cut
Here is the groups version. Which unfortunately appears to not be finished.
Tuesday, 17 November 2009
Mood Board
This is my mood board which expresses the type of things I like to see in horror movies. As you can tell from this I really like the paranormal side like ghosts and eerie looking buildings like haunted houses. I think that forests work really well as settings for horrors as they are dark and dingy. But also because it allows the protagonist to keep on running but not knowing which direction they are going because all they can see are trees which I think works really well. You can also tell from my mood board that I prefer the main protagonist (the victim) to be female because they are portrayed as being really weak and vulnerable. I think though on the other hand it's interesting to see a female villain as it challenges the stereotype. Ghosts also work better as being female because they can be wearing dated flowing white dresses which I find very spooky.
My pitch for horror movie
- I like the way the main protagonist will make friends with someone but then find out later that this person has never existed or have in fact been dead for a longtime as I feel it really shocks the audience and makes them feel unsettled.
- I like movies with zombies in that literally chase the victims down and don't stop attacking until they are completely unable to attack as I think this is really scary.
- I think that forests and abandoned places are good for the setting, and running scenes with flashlights I think are very effective.
Results of target audience research
Wednesday, 11 November 2009
Conventions of Horror Movies
It is well known for Horror movies to use small isolated places for good settings because it limits the victims and adds more tension and a feeling of desperation. Using small communities could make it more unnerving because of how they could be keeping a big secret about the area that the victims don’t know until something goes wrong and they are left in very scary situations.
Places with a weird ‘past’ are very good settings because this can be mentioned at the start of the film which makes the audience feel uneasy and know something bad is going to happen. It can also make the victim more paranoid as if they know the past then they expect something is going to happen. In ‘The Shining’ you are told about the terrible things that have happened there in the past, the characters are warned but they still stay there and you know right from the start that there is something weird about the place.
Homes are usually a good place for a setting for a horror movie as the ‘monster’ can be more shocking as a house is meant to be a comforting place where you feel safe, so when an intruder comes along it can terrify the victim. Scream was based in the victim's home, and had the tagline; Don't Answer The Phone. Don't Open The Door. Don't Try To Escape. Also in the same sort of style settings like innocent places like nurseries can be very unnerving because it’s becoming the opposite of what it’s seen in everyday life.
Camera work is a lot more expressive than naturalistic as it enables the audiences view to be quite distorted. High and low and cantered angles are used to confuse the viewers.
Extreme close ups are used to focus on the victims expression which enables the audience to identify with the characters terror and it also excludes threat from the frame because you don’t know where it is at the time. Sudden extreme close ups onto the ‘monster’ work very well to makes the victims’ and audiences’ personal space feel invaded.
Point of view shots (subjective, Steadicam and hand-held) are very important in a horror as they can show the audience what’s going on in the monsters eyes. For example in ‘Eden Lake’ there are parts where it’s being shot behind some foliage looking on to the couple by their tent in a very eerie way to show the audience that the victims are being watched and creates a feeling of paranoia.
Editing pace can be changed to create a different atmosphere. It can be edited to be really slow which would add suspense, and also can be edited to have a fast pace which would be used for like a chase where the victim is running away trying to stay alive.
The colours black and red are the most obvious visual signifiers of the Horror genre, as black connotes darkness and death and red connotes blood and danger. Red can also connote passion and love which seems to be used a lot in horrors.
Lighting like camera work is also expressive to distort the audiences view. Horrors are well known for using low key lighting to emphasise shadows. Light shone from below can create unfamiliar shadows adding to the effect.
There is various mise-en-scene which would be included like sharp weapons preferably bladed as weapons such as guns don’t have as much of a gore factor and are over-used a lot in action movies. Masks are also good because they add mystery to who the monster is which I think personally is scarier than being about to see its face.
Innocence is played with a lot in horror making beautiful children seem very disturbing and evil. Because they are so opposite it works very well. To the left are two examples of when innocent looking children prove to be not what they seemed at the time, 'The Omen' and 'Orphan'.
[Narrative Structure]
In most movies like action and sci-fi the woman is there to emphasise the strength of a male character. For example in James Bond where he saves the girl, her weakness and vulnerability brings out his strength. But in horror movies the female role is normally the one being reckoned with and having to survive the terror herself.
Police in horrors are normally there to make the victim feel as if they are crazy because they police never believe them or just think they are joking.
[Themes]
werewolves blahblah
The Function of a Film Distribution Company
A distributor basically markets the film by circulating it around theaters and for home viewing, trying to get the largest possible audience for every new film. Distributing the film is a very important job and highly competitive, and is the most important sector of the process as this is how the film gets recognition as they don't accidentally become popular. For each movie brought out there has been a very thought out process figuring out how to create visibility and promote the film to a particular audience and they need to know a detailed and elaborate understanding of the target audience - age group, gender, lifestyle, social networks, and media consumption pattern.
The distributors also have to take into account when developing their release plans many other important factors. The competition from other films, especially ones targeted to the same audience can be quite threatening to the financial income. So it's important to make sure they set a good date for the film to be released so it doesn't clash with others and gets the full attention it needs to make it's biggest profit. It's also essential to recognise the star quality in the film. Does the leading role have a lot of good reviews from their last couple of films and also is the film made by a well known and successful director or producer, these facts can greatly influence the audience. If there is already a buzz about the movie due to stars, the director or if it's based on a book, this can give an idication to the popularity of the movie quite early on in the development. If the film is a sequel to another movie then the audience is already found making the process very easy for the distributors.
It's nessicary for the distributors to create a budget as early as possible to launch and sustain the films release's costs.
Marketing Plan; Create Visibility >> Raise Awareness >> Engage Interest
Posters have to stand out to the audience and to capture the main essence of the film it's advertising. They have to grab the attention from their targeted audience in competition against all the other posters being displayed. The posters will show stars, theme/genres, credits and often a tag line to tease the audience. If a director is famous and widely appreciated, their name will be bold on the poster, this is the same with cast stars. But if the director isn't very known, but has well known stars in.. the star's name will be shown but the directors won't be as the distributor wants to appeal to the fans.
Trailers are made up of audio and video footage from the film that's being released. There are two types of trailers. There's teasers that are about 30-60 seconds long showing just glimpses of the movie to 'tease' the audience. The full theatrical trailers are released shortly before the actual a film opens. They will show most of the best bits to represent the movie and to gain interest, but they don't want to be using all the good bits or the audience will feel disappointed when they see the film.
Online most films have official websites that offer extra information about the film and possibly bonus trailers, footage and stills.
Propp's Narrative Theories and The Shining
Vladimir Propp analysed many folk tales and found a common underlying narrative structure to them. This involves several character functions and many narrative functions which chart the development and resolution of the story line. We were asked to apply this to the horror film The Shining. We found that if you looked at the characters quite flexibly you could fit them into Propp's scheme. For example Halloran, the chef who can 'shine' can be seen as the doner because it is his attempts to rescue Wendy and Doc which provides them with their get-away vehicle. On the other hand the hero role and the princess role seem to be shared at different times between three characters Wendy, Doc and Halloran. The false hero is more obvious, it is Jack who begins as the main protagonist but becomes the monster.
The narrative functions are harder to pin down and I do not think that they really all apply to this film.
Overall I am not sure if applying Propp to the film tells us much about it although just the act of thinking about characters and story line as a sort of system does encourage us to think about the deeper structures involved in narratives.
Theatrical Trailers
Director:Marcus Nispel
Writers: Damian Shannon &
Mark Swift
Release Date: 13 February 2009 (UK)
Genre: Horror
Tagline: Welcome to Crystal Lake
Budget: $16,000,000 (estimated)
The music then starts off all light hearted and happy as clips of a group of young friends are having fun. As soon as the girls falls off the wake board the music suddenly fades out as the shot fades to black and then eerie sound effects are used when the girl sees a strange looking figure in the trees. The music creates the sense of fear and tension which is commonly used in trailers to evoke the desired mood. I like this effect of how the strange tension building music can change how you feel about the shot. If the music when the girl falls off the wake board was happy then you might instead laugh at this situation.
This music in this trailer builds-up then suddenly just fades at the end to leave the audience with a sense of wanting to see more.
One of big selling points about this movie is that Micheal Bay produces it as this is clearly stated 54 seconds into the trailer. He is very well known for other movies such as Transformers and The Unborn. The trailer also shows at 1:11 that the director also made 'The Texas Chainsaw Massacre' but doesn't state the directors name. I assume this is because the movie title is more known than the directors name.
One of the unique things about this trailer is that there are 13 deaths (which is linked to the title) in the movie, and in it we get to see each one about to happen but just as it happens the number of the death flashes up in huge white numbers. And the last numbeer 13 fades into the film logo.
The colours in the trailer are mostly neutral colours like light brown and green to start with giving it a very earthy feel, and then a lot for the rest of the trailer after a minute they are then dark colours such as dark blue with some shots being shown in black and white. I think that when editing our groups trailer it would be a good idea to possibly shoot with low key lighting then add in effects such as extra contrast and a dark blue colour scheme.
Wednesday, 21 October 2009
Teasers
Writers: Melissa Rosenberg (screenplay)
Stephenie Meyer (novel)
Release Date:20 November 2009 (UK)
Genre:Drama, Fantasy, Horror, Romance, Thriller
There isn't one specifc genre for this movie but the main genres for it are Drama, Fantasy, Horror, Romance and Thriller.
This teaser starts of with it being relaxed showing a birds eye view of the sea and cliffs then fades into a shot of the main characters driving up to the house in a van. The tension then builds up when Bella cuts her finger and a vampire lunges for her. This makes you jump as they add a sound effect just as it happens to build tension. You can tell this could be a horror because of when she nearly gets attacked by a vampire, and then when the red eyed vampire threatens her. This teaser shows a lot of special effects in production like blood, stunts and transformations which would make the budget very high.
The movie started off with not well known actors who have because of the first movie in the saga have become world famous.
Paranormal Activity (2007)
Release Date: 25 November 2009 (UK)
Genre: Horror Thriller more
Tagline: What Happens When You Sleep?
The teaser starts off with the couple testing out their new camera to film paranormal activities in their bedroom at night time then shows footage of what was caught.
The girl screaming at the end is a huge sign that this is a horror.
Writer: David Seltzer
Release Date: 6 June 2006
Genre: Horror, Thriller
Tagline: His Day Will Come
Monday, 5 October 2009
Return of the Repressed
Neurosis (from the Greek νεύρωσις) refers to a class of functional mental disorder involving distress but neither delusions nor hallucinations, where behavior is not outside socially acceptable norms.[1] It is also known as psychoneurosis or neurotic disorder, and thus those suffering from it are said to be neurotic.